Energy drink to replace breakfast

The Food Business Solutions

Energy drink to replace breakfast

ABOUT THE COMPANY:

(https://www.innerbeing.com)

Innerbeing is associated with the development of innovative wellness products with an aim to improve the overall health habits. Innerbeing is working towards their goal through science and research driven approach.

Please Register/LogIn to participate

Deadline:5/1/2020

PROBLEM STATEMENT:

With the change in the eating habits of the people, where the people tend to skip breakfast, they want to seek ideas from the young innovative minds to develop an energy drink that would act as a substitute to breakfast. The product should be consumable on the go that would keep one energised till the next meal.

So every time you or your friends think of skipping your breakfast you have an option to go for it.

DELIVERABLES:

1. What is your idea for an energy drink to substitute breakfast?

2. Your idea must include:

(a)The ingredients: specifically write about the ingredients to be used, describe any type of special processing any ingredient requires( for example: germination of grains).

(b)The flavour of the product: whether the product may be sweet or savoury and the ingredients used to develop the flavours.

(c)Describe the process required for the development of the product.How your product would be handy so that it is consumable on the go?

(d)Describe any special packaging you have planned for your product.

3.How your product will replace breakfast?

4.Explain in terms of the nutritional content of your product, benefits from the product to the consumers, etc.

5.Who would be the target customers?

CONSIDERATIONS:

Avoid the use of excessive sugar

GRADING OF THE SUBMISSIONS:

Your ideas would be graded on the following parameters:

1.Clarity

2.Creativity

3.Innovation

REWARDS:

1.Some of the top winning solutions will get a consultant certificate duly authorised by the company and Gruwitz.

2.The company may take some of the winners to the second round for the product development.

3.The company may provide an internship opportunity to the student’s team with best solution.

*The selection for the second round or any further rewards like internships or any cash reward solely lies with the company and are performance based.

TEAM DETAILS:

1.The team should be of 1-3 members

3. Individual entries will also be accepted.

2.All the team members should be from the same institute (In case of students).

INSTRUCTIONS FOR THE SUBMISSION:

1.The solutions should be submitted in the English language only.

2.The solutions must be submitted in the pdf format( the solution must be specific).