SoFood: Market Penetration Strategy for Instant Dehydrated Sprouts

The Food Business Solutions

DESIGN MARKET PENETRATION STRATEGY FOR INSTANT DEHYDRATED SPROUTS

ABOUT THE COMPANY

Sofood Private Limited

SOFOOD is an organization working with a vision to provide customers with 100% Natural and high-quality dehydrated food products. Sprouts are one of the most complete and nutritional of all foods tested. We bring BROTOS to you, Instant Sprouts, made with utmost care for food safety, quality and hygiene. With 6 months shelf life, that too without any preservatives added, it gives you an awesome food for healthy eating habits in 5 minutes

All solutions to be submited in PDF format to [email protected]

Application Fee 100/-

REWARDS

Pool Prize Worth 2000

Work From Home Internship

Profile: Marketing Intern

Registration and Solution Submission  Deadline

Extended to 10 July 2020

Top Performers

Top 10 % Share 60% Reward | Next 15 % Share 40% Reward

Rank

Name

Points

Rewards

Certificates

NIFTEM

600

₹600

Internship Offered at SoFood

SRM Institute

600

₹600

Internship Offered at SoFood

NIFTEM

400

₹400

PROBLEM STATEMENT:

Instant dehydrated sprouts is an innovative product range of our company. Since the category is new, so there is a challenge of consumer awareness. How to overcome this to penetrate in the market.
 

DELIVERABLES:

Imagine that you just got hired by SoFood- congratulations!  You are now responsible for launching the Brotos sprouts in India,creating consumer awarness and you have a limited budget. Using your knowledge of what you know about the Indian market and its residents, please outline your strategy of how to penetrate in Indian market.

1.Who is your primary target  consumer and how would you engage them? Please describe the target consumer from a demographic and a socio-economic perspective. 

a.What do they care about? 

b.How would you make them aware of your brand? 

c.What channels, events, platforms, etc. would you use and how will these methods work within a small budget? 

2.Based on your knowledge of the market, what strategy would you use to successfully launch Brotos sprouts in India? 

a.Who are your main competitors? 

b.Who are the key retailers you would approach? 

c.What things would differentiate you from competitors? 

d.How would you focus on product performance, brand heritage and lifestyle the brand ?

GRADING OF THE SUBMISSIONS:

Your ideas would be graded on the following parameters:

  • Clarity
  • Creativity
  • Innovation
  • Feasibility

 

REWARDS:

  • Ø The Top Performers will be entitled with Cash Reward,work from home internship and Top Performer Certificate duly authorised by the company in collaboration with Gruwitz.

Ø The company will provide an work from home internship opportunity (Marketing Intern Profile) for duration of 3 months, can be extended upto 6 months on the basis of periodic performance evaluation.

Ø Participation certificate to all.

 

ELIGIBILITY FOR THE CHALLENGE:

       ·   Anyone from Food Science/ Food Technology background.

INSTRUCTIONS FOR THE SUBMISSION:

  • The solutions should be submitted in the English language only.
  • The solutions must be submitted in the pdf format only with a maximum of 10-15 slides ( the solution must be specific).